CraveOnline Releases New Male Millennial Influencer Study! CraveOnline targets 18-34 year old men – the Millennial Male. We discovered that our enthusiast websites over-index for characteristics that ComScore identifies as influencer traits. Therefore, we partnered with ComScore to learn more about millennial men and about a key segment of millennials that seem to influence the purchasing behavior of the rest. We call them the "Influential Millennial Male".