Olympus Has Fallen – Destructive Overlay

by Carlos Chavez

Olympus Has Fallen – Destructive Overlay

Opening with a voiceover, CraveOnline was attacked with machine gun fire, explosions blowing holes through the page and the site crumbling down in complete destruction. This was an experience that needed to be heard and seen as the intensity of the movie was brought to life with “Olympus Has Fallen” destroying the CraveOnline homepage in epic fashion.

Features

  • High-impact, immersive homepage takeover with video.

  • CraveOnline homepage was taken over and left in disarray.

  • Brought the action of the film to users in an eye-catching way.

View Demo

Henry Weinhard’s – Mobile 3D Cube

by Carlos Chavez

Henry Weinhard's – Mobile 3D Cube

Appearing to float on users’ mobile screens, CraveOnline created a first to market mobile 3D cube unit to increase awareness for the Henry Weinhard’s line of beverage products.

Features

  • Sleek and interactive unit featured six sides.

  • Users could spin and turn cube left to right, up and down.

  • Unit triggered by 320×50 banner featuring client branding.

  • Users could view content such as short video clips and stills.

  • Click-outs to official site for additional product information.

View Demo

Mayweather vs Ortiz – Destructive Overlay

by Carlos Chavez
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Mayweather vs Ortiz – Destructive Overlay

CraveOnline gave users a front row seat to world welterweight action!  Mayweather and opponent Ortiz walked onto the page, each throwing massive punches that literally shatter the site! In the midst of the damage, video started to play, further building anticipation for the big fight.

Features

  • Immersive user experience.

  • Scalable destruction brought the action to the user.

View Demo

Lipton Brisk – 3D Overlay

by Carlos Chavez
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Lipton Brisk – 3D Overlay

CraveOnline created a high-impact, cutting edge 3D destructive overlay in which users were truly engaged into the Star Wars World, while promoting the Lipton Brisk/Stars Game App. Upon initiation, what seemed to be a normal video clip proved to be anything but that, as “3D” images synched with clips from the video appeared to jump and fly right out of the screen as the user watched!

 

Features

  • Immersive 3D experience.

  • Unique animation synched with client video.

View Demo

Transformers 3: Dark of the Moon – Complex Overlay

by Carlos Chavez
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Transformers 3: Dark of the Moon – Complex Overlay

For the release of Transformers 3: Dark of the Moon, we created an immersive experience where users saw the CraveOnline homepage dynamically transform to reveal a heroic warrior. When Optimus Prime appears, he's fully geared up for the Transformer's final battle. The video trailer plays upon completion of the animation.

Awards

  • ClickZ Marketing Awards: Best Use of Display Advertising.

  • thinkLA Interactive Awards: Best Use of Display Advertising.

  • Digiday Video Awards: Best In Banner Video.

View Demo

Prototype 2 – Sidekick

by Carlos Chavez
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Prototype 2 – Sidekick

As users entered their favorite site, they were met with a Prototype 2 homepage takeover with roadblocks featuring title treatment, key character artwork and release messaging. The 300×250 unit included a call to action to "Unleash the Power of Revenge".  Upon initiation, the site kicked to the side to reveal a fully branded background and video player, which auto-played the game trailer.

Features

  • Sidekick unit featuring synched animation.

  • Immersive experience.

  • Infection dynamic reskins.

  • Engaging creative.

View Demo

Pepsi Live For Now – Sweepstakes Hub

by Carlos Chavez
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Pepsi Live For Now – Sweepstakes Hub

What does “Live for Now” mean to you? According to one lucky winner, his was a chance to travel around the world! He won by entering the Pepsi Live For Now Sweepstakes where he had to create his bucket list and encourage his friends to “like” his profile. Friends and other users were also encouraged to create their own bucket list to share. The more “likes” the user received, the higher chance of them winning the $5,000 prize!.

Features

  • Fully branded Pepsi Live For Now hub.

  • Log in via Facebook Connect and create a bucket list.

  • Users could “like” and comment on bucket list items

  • Ability to view others’ bucket list profiles on competition page.

  • Multiple, custom editorial articles.

View Demo

TNT Falling Skies – E3 Event Sponsorship

by Carlos Chavez
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TNT Falling Skies – E3 Event Sponsorship

Amidst all of the excitement of the E3 Expo in Los Angeles, CraveOnline brought attendees a fully interactive and entertainment-filled experience away from the madness of the convention. Our one-of-a-kind activation invited attendees to step inside the Crave Invasion and interact with the following elements:

Features

  • Mobile device charging station.

  • Gaming lounge.

  • Music from some of LA’s hottest DJ’s.

  • Food truck grub.

  • Celebrity appearances.

  • Green screen photo booth.

  • Social extensions.

  • Campaign also included a custom event coverage hub including:

    • – Fully branded sponsorship page

    • – Full roadblock on all E3 related article pages.

    • – Branded video coverage from E3 event floor

    • and E3 Crave Invasion event at E3

    • – Instagram, Twitter and Facebook sharing.

View Demo

Third Shift MillerCoors – Comicize Crave HP Execution

by Carlos Chavez
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Third Shift MillerCoors – Comicize Crave HP Execution

To create purchase intent and generate awareness for the Miller Coors beverage product, Third Shift, the CraveOnline homepage transformed into that of a comic book appearance, mirroring the look and feel of the Third Shift brand creatives. This execution brought Third Shift to life, creating awareness for the brand in a clever and impactful way.

Features

  • Unique, out of the box homepage "stunt" execution.

  • All content on homepage was transformed and "comic-ized".

View Demo

Wrigley 5 Gum – Coachella Coverage

by Carlos Chavez
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Wrigley 5 Gum – Coachella Coverage

CraveOnline came to the rescue with coverage on the “must-see’s” and “must-do’s” at the annual Coachella music festival. With literally HUNDREDS of bands, they were given the scoop on headlining acts, but also introduced to smaller acts that might have the potential of becoming their next favorite band!  CraveOnline editors gave their top editorial “playlists” for the must-see bands for the mellow music fan, the hardcore fan, and the fan who likes a little bit of everything.

Features

  • Articles and interviews.

  • Photo gallery.

  • Custom Event Twitter Feed.

  • Full client roadblock/reskin.

  • Crave nav bar integration.

  • Traffic-driving cobrands.

  • CraveOnline cover panel promotion.

View Demo

Schick Hydro – Summer Music Blast

by Carlos Chavez
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Schick Hydro – Summer Music Blast

To appeal to the Schick Hydro core demographic, we sent a team of dedicated CraveOnline editors across the country, making stops at various cities to visit and cover the hottest concerts throughout the U.S.  At each of the events, our editors were armed with video cameras, giving users an up close and personal look at the events, the independent individuals that were in attendance, actual live performances, interviews (from band members, special guests, performers, etc.), behind-the- scenes peeks and reviews, and much more!

Features

  • Comprehensive concert event coverage.

  • Video highlights.

  • Image galleries.

  • Aligning editorial.

View Demo

inDemand – “Comic–ized” Homepage Execution

by Carlos Chavez
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inDemand – "Comic–ized" Homepage Execution

Everybody headed to CraveOnline.com for coverage of the opening day of Comic-Con San Diego. When they arrived at the page, they were totally surprised to see the entire page had turned into an actual comic book! Every element on the page, from the flash panel to the “Follow us on Facebook” unit to the Crave Poll was completely “comic-ized.” This out-of-the-box, first-to-market opportunity really engaged our massive Comic-Con fan base on the opening day of the convention.

Features

  • First to market execution.

  • Complete homepage metamorphosis.

View Demo

Toyota Scion – Virtual Test Drive

by Carlos Chavez
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Toyota Scion – Virtual Test Drive

All of the bells and whistles of the eye-catching and sporty SCION FR-S are featured front and centre in a high impact way as we give CraveOnline users the chance to sit in a virtual FR-S driver’s seat and take a test drive across the internet! We created an interactive execution which put users in the FR-S cockpit where they could perform certain tricks in order to continue their journey from one site to the next.

Features

  • Highlights the SCION FR-S

  • One of a kind interactive user experience.

  • Virtual test drive across the internet

View Demo

Axe Twist – Green Screen Overlay

by Carlos Chavez
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Axe Twist – Green Screen Overlay

Axe Twist, the fragrance that changes, makes any man irresistable! A beautiful woman begs users to rollover to 300×250 ad unit, and she has a special surprise in store so don't take your eyes off the screen…

Features

  • Custom Green Screen Video

  • Unique engagement with the user

  • Branded Video Player

View Demo

Trojan – Get Closer 2 the Cage

by Carlos Chavez
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Trojan – Get Closer 2 the Cage

CraveOnline launched a high-impact and multi-tiered campaign taking users right to the action and getting them “Closer to the Cage”. This once in a lifetime sweepstakes, fully sponsored by TROJAN, gave one lucky Crave user and guest the opportunity to get “Closer to the Cage” with the UFC Ring Announcer, Bruce Buffer – “The Official Voice of the Octagon.”  We’re not only giving a lucky winner access to “The Buffer”, we’re sending them to Sin City and hooking them up with awesome prizes!

Features

  • Fully branded hub page

  • Custom video featuring Bruce Buffer

  • Sweepstakes

  • Photo gallery

  • Technique of the Week content

Demo Link

Resident Evil: Retribution – 3D Destructive Trailer Page

by Carlos Chavez
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Resident Evil: Retribution – 3D Destructive Trailer Page

As the world hangs on the brink of oblivion, we gave our users a front row seat to watch Alice in an all out battle to save the human race. This one of a kind experience immersed users into the hostile world of Resident Evil, building anticipation for the film's premiere.

Features

  • Fully branded customized video page.

  • Long version trailer with synched 3D destruction.

Awards

  • Digiday Video Awards: Best Video Creative

Demo Link

Pirates of the Caribbean – Journey Across The Sea

by Carlos Chavez
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Pirates of the Caribbean – Journey Across The Sea

CraveOnline created an interactive homepage takeover experience that re-created the Pirates 4 “Search for the Fountain of Youth” with an engaging sailing trip across the internet.

Features

  • Full page interactive journey across multiple sites

  • Movie trailer

View Demo

E3 Crave Island – Event Sponsorship

by Carlos Chavez
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E3 Crave Island – Event Sponsorship

Taking the action to the streets, we created a getaway for gamers – a place where they could rest their feet and their mind, escape from all the hustle and bustle of E3 and step into our tropical oasis…….CRAVE ISLAND!  Set up in a highly visible and heavily trafficked location directly across from the convention center, attendees were welcomed to our tropical getaway and greeted by lovely ladies who invited them to come inside and interact with a variety of treats to stimulate their senses.

Features

  • Custom event hub and coverage

  • Cosplay fashion show sponsorship

  • “Challenge a pro gamer!” sponsorship

  • “Club Crave" sponsorship

  • Green screen photo booth

  • Celebrity appearances

  • Social extensions

View Demo

Resident Evil – 3D Trailer Page

by Carlos Chavez
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Resident Evil – 3D Trailer Page

The apocalypse has spread to Resident Evil’s own customized 3D video sites on comingsoon.net and shocktillyoudrop.com.  Don’t sit too close to the screen as bullets and other sharp objects may fly out of your computer monitor and into your living room leaving your screen permanently damaged.  You will feel so in the action when watching this 3D customized video trailer that you may think it to be a good idea to help Milla fight off that evil Umbrella Corporation, but rest assured she can teach them how to treat a lady.

Features

  • Fully branded customized video page

  • Long version video trailer

Demo Link

MiO Energy – Video Series Hub

by Carlos Chavez
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MiO Energy – Video Series Hub

To celebrate the launch of MiO Energy Liquid Water Enhancer, CraveOnline created a custom hub and video series centered around the MiO brand mission of curing the common yawn, anywhere, anytime.  The branded online destination featured custom editorial such as “The Yawn Survival Guide” and the “Top Ten Most Yawnable Movies.”  The page also featured a six-part video series centered around D.A.Y. (Doctors Against Yawns) and their leader, “Dr Yohnomor’s” mission to cure the common yawn!

Features
  • Custom hub living on a unique URL

  • 6-part client centered video series

  • Custom branded editorial

  • Co-Brands and syndication units promoting page

View Demo

NOS – Sherdog Prospect Watch

by Carlos Chavez
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NOS – Sherdog Prospect Watch

Through the current Prospect Watch editorial series, we highlight those male and female fighters that are on the rise to making a name for themselves and have the potential to become heavy hitters in the MMA world. We took our Prospect Watch editorial series and created a full-blown SHERDOG PROSPECT WATCH custom destination, taking this series to the next level  – fully sponsored by NOS!

Features

  • Fully branded destination

  • Meet prospects up close and personal

  • Video

  • Photo Gallery

View Demo

 

Alienware – The Grind Video Series

by Carlos Chavez
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Alienware – The Grind Video Series

The Grind is GameRevolution's custom flagship hosted video series. It's all the gaming news you need to know on a weekly basis. The Grind provides users with a gaming parody revolving around reminiscent and sometimes nostalgic topics. The series finishes off with an in-depth look at the week's hottest topics in gaming and upcoming releases.

Features

  • GameRevolution's First Custom Hosted Video Series.

  • Complete Client Branded Experience.

Awards

  • Digiday Video Awards: Best Original Video Scripted Show / Series

View Demo

EA Sports MMA – Sherdog MMA Fighter Exchange

by Carlos Chavez
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EA Sports MMA – Sherdog MMA Fighter Exchange

Watch MMA go beyond the cage on our Sherdog MMA Fighter Exchange site where we paired four MMA Strikeforce superstars with four up and coming fighters and flew them across the globe to train in unfamiliar territories. Similar to the EA MMA gaming experience, users were able to "watch worlds collide" as videos, blogs and photos were posted and updated daily while the up and coming fighters trained and prepared for the opportunity of a lifetime – a Strikeforce fight at the Scottrade Center in St. Louis. This Strikeforce fight was then streamed live on the Sherdog MMA Fighter Exchange site. Expect blood, sweat and fear as these up-and-comers break out of their comfort zones and get an objective measure of how their skills stack up.

Features

  • Four Dedicated Fighter Pages

  • Video

  • Photo Gallery

  • Blogs

  • Synopsis

  • Live Streaming Strikeforce Fight

View Demo