To celebrate the launch of MiO Energy Liquid Water Enhancer, CraveOnline created a custom hub and video series centered around the MiO brand mission of curing the common yawn, anywhere, anytime. The branded online destination featured custom editorial such as “The Yawn Survival Guide” and the “Top Ten Most Yawnable Movies.” The page also featured a six-part video series centered around D.A.Y. (Doctors Against Yawns) and their leader, “Dr Yohnomor’s” mission to cure the common yawn!
Custom hub living on a unique URL
6-part client centered video series
Custom branded editorial
Co-Brands and syndication units promoting page