Everybody headed to CraveOnline.com for coverage of the opening day of Comic-Con San Diego. When they arrived at the page, they were totally surprised to see the entire page had turned into an actual comic book! Every element on the page, from the flash panel to the “Follow us on Facebook” unit to the Crave Poll was completely “comic-ized.” This out-of-the-box, first-to-market opportunity really engaged our massive Comic-Con fan base on the opening day of the convention.
First to market execution.
Complete homepage metamorphosis.