Transformers 3: Dark of the Moon – Complex Overlay
For the release of Transformers 3: Dark of the Moon, we created an immersive experience where users saw the CraveOnline homepage dynamically transform to reveal a heroic warrior. When Optimus Prime appears, he's fully geared up for the Transformer's final battle. The video trailer plays upon completion of the animation.
ClickZ Marketing Awards: Best Use of Display Advertising.
thinkLA Interactive Awards: Best Use of Display Advertising.
Digiday Video Awards: Best In Banner Video.