Transformers 3: Dark of the Moon – Complex Overlay

by Carlos Chavez
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Transformers 3: Dark of the Moon – Complex Overlay

For the release of Transformers 3: Dark of the Moon, we created an immersive experience where users saw the CraveOnline homepage dynamically transform to reveal a heroic warrior. When Optimus Prime appears, he's fully geared up for the Transformer's final battle. The video trailer plays upon completion of the animation.

Awards

  • ClickZ Marketing Awards: Best Use of Display Advertising.

  • thinkLA Interactive Awards: Best Use of Display Advertising.

  • Digiday Video Awards: Best In Banner Video.

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Wrigley 5 Gum – Coachella Coverage

by Carlos Chavez
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Wrigley 5 Gum – Coachella Coverage

CraveOnline came to the rescue with coverage on the “must-see’s” and “must-do’s” at the annual Coachella music festival. With literally HUNDREDS of bands, they were given the scoop on headlining acts, but also introduced to smaller acts that might have the potential of becoming their next favorite band!  CraveOnline editors gave their top editorial “playlists” for the must-see bands for the mellow music fan, the hardcore fan, and the fan who likes a little bit of everything.

Features

  • Articles and interviews.

  • Photo gallery.

  • Custom Event Twitter Feed.

  • Full client roadblock/reskin.

  • Crave nav bar integration.

  • Traffic-driving cobrands.

  • CraveOnline cover panel promotion.

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Toyota Scion – Virtual Test Drive

by Carlos Chavez
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Toyota Scion – Virtual Test Drive

All of the bells and whistles of the eye-catching and sporty SCION FR-S are featured front and centre in a high impact way as we give CraveOnline users the chance to sit in a virtual FR-S driver’s seat and take a test drive across the internet! We created an interactive execution which put users in the FR-S cockpit where they could perform certain tricks in order to continue their journey from one site to the next.

Features

  • Highlights the SCION FR-S

  • One of a kind interactive user experience.

  • Virtual test drive across the internet

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Pirates of the Caribbean – Journey Across The Sea

by Carlos Chavez
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Pirates of the Caribbean – Journey Across The Sea

CraveOnline created an interactive homepage takeover experience that re-created the Pirates 4 “Search for the Fountain of Youth” with an engaging sailing trip across the internet.

Features

  • Full page interactive journey across multiple sites

  • Movie trailer

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Alienware – The Grind Video Series

by Carlos Chavez
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Alienware – The Grind Video Series

The Grind is GameRevolution's custom flagship hosted video series. It's all the gaming news you need to know on a weekly basis. The Grind provides users with a gaming parody revolving around reminiscent and sometimes nostalgic topics. The series finishes off with an in-depth look at the week's hottest topics in gaming and upcoming releases.

Features

  • GameRevolution's First Custom Hosted Video Series.

  • Complete Client Branded Experience.

Awards

  • Digiday Video Awards: Best Original Video Scripted Show / Series

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EA Sports MMA – Sherdog MMA Fighter Exchange

by Carlos Chavez
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EA Sports MMA – Sherdog MMA Fighter Exchange

Watch MMA go beyond the cage on our Sherdog MMA Fighter Exchange site where we paired four MMA Strikeforce superstars with four up and coming fighters and flew them across the globe to train in unfamiliar territories. Similar to the EA MMA gaming experience, users were able to "watch worlds collide" as videos, blogs and photos were posted and updated daily while the up and coming fighters trained and prepared for the opportunity of a lifetime – a Strikeforce fight at the Scottrade Center in St. Louis. This Strikeforce fight was then streamed live on the Sherdog MMA Fighter Exchange site. Expect blood, sweat and fear as these up-and-comers break out of their comfort zones and get an objective measure of how their skills stack up.

Features

  • Four Dedicated Fighter Pages

  • Video

  • Photo Gallery

  • Blogs

  • Synopsis

  • Live Streaming Strikeforce Fight

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